Word: maximation
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Dates: during 1970-1979
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...H.D.L. Vervliet. 496 pages. Phaidon. $60. This scholarly volume contains a sentence that should be carved inside the skull of anyone who approaches a gift-book counter in the next few weeks: "A good book badly printed is infinitely more valuable than a bad book beautifully printed." Fortunately the maxim is not mocked here. The text, by several authorities, is for the general reader who wants to learn. Title notwithstanding, less space is devoted to the bound book than to its precursor the manuscript, whose history is far longer and richer. From Mesopotamia to William Morris, from the lacquered bindings...
...buying toxic products but none to control the disposal of toxic wastes. Van den Bogert and other entrepreneurs openly and legally took advantage of the situation to turn Belgium into Europe's dump. Belgium even made a profit from all the business-confirmation of Premier Gaston Eyskens' maxim that "prosperity is more important than the quality of life...
...several fronts. The General Foods empire is built largely on coffee-one-third of its sales come from it-but Americans have been imbibing less of it. During the 1960s, annual per capita consumption dropped from 15.8 Ibs. to 13.4 Ibs., as more Americans turned to soft drinks. Maxim, which is General Foods' freeze-dried coffee, is being outsold by Nestle's Taster's Choice. Says Cook: "To get on the shelf, Nestle's had come in with some very attractive inducements"-price deals for grocers, coupons, vigorous advertising campaigns...
...power to a few veteran vice presidents and centralizing far-flung product research. He has a salesman's high hopes for several products that are test-marketed: Brim, a decaffeinated coffee; Master Blend, a mix of freeze-dried and spray-dried coffee that would cost less than either Maxim or Taster's Choice; Oven Top, a chicken or turkey dressing that can be cooked without a bird; and Soft-Swirl, a mousse dessert. Meanwhile Cook faces mandatory retirement in less than three years, and the company has to pick a president who will be his heir apparent...
...increase the variety of food" and begin production of "stylish clothes that are simple and elegant." Even photographers were urged to "adopt various art forms in taking photographs." Peking is also carrying its stress on variety into the arts on the principle of Mao Tse-tung's famous maxim: "Let a hundred flowers bloom, let a hundred schools of thought contend." Wuhan radio announced that 100 "experimental works of creative art" were performed at the Hupei Arts Festival last month, including Peking opera, Han opera, Chu opera, ballet, theatrical plays and mountain songs...