Word: maximation
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...several fronts. The General Foods empire is built largely on coffee-one-third of its sales come from it-but Americans have been imbibing less of it. During the 1960s, annual per capita consumption dropped from 15.8 Ibs. to 13.4 Ibs., as more Americans turned to soft drinks. Maxim, which is General Foods' freeze-dried coffee, is being outsold by Nestle's Taster's Choice. Says Cook: "To get on the shelf, Nestle's had come in with some very attractive inducements"-price deals for grocers, coupons, vigorous advertising campaigns...
...increase the variety of food" and begin production of "stylish clothes that are simple and elegant." Even photographers were urged to "adopt various art forms in taking photographs." Peking is also carrying its stress on variety into the arts on the principle of Mao Tse-tung's famous maxim: "Let a hundred flowers bloom, let a hundred schools of thought contend." Wuhan radio announced that 100 "experimental works of creative art" were performed at the Hupei Arts Festival last month, including Peking opera, Han opera, Chu opera, ballet, theatrical plays and mountain songs...
...help being ambivalent. I don't think I've ever seen a large group of people so fully focused on the same vibration at the same time. Everyone fell wholly into the rhythm of the sermon, everyone had to reach out and possess each maxim as if it were a truth of infinite wisdom that had never been expressed before. An organic interchange of energy and enlightenment flamed up with every sentence, accelerating until all strength was spent. The polar opposite of a Harvard lecture...
...impulse." Consciousness-the rational-is presumed to be shallow and unconsciousness-the irrational-to be always interesting, often profound and usually true. Cooper's law: "Truth is an unspeakable madness." Sanity is snobbishly looked down upon as uptight and bourgeois. Never has William Blake's Romantic maxim been so believed: "The road of excess leads to the palace of wisdom...
...Justice delayed is justice denied," runs an old legal maxim. Former Nevada Judge Clifford Jones, 59, might be inclined to disagree. For him, it seems that the slower the law moves, the better. Having long since stepped down from the bench to serve a couple of terms as Nevada's Lieutenant Governor, "Big Juice," as he is known, now operates as a big-time gambler. This week, beating all the odds, he will celebrate the sixth anniversary of his indictment for perjury in the Bobby Baker payoff case. Baker, who was indicted along with Jones...