Word: maximation
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Sirocco (Santana; Columbia) operates strictly on the old merchandising maxim that the best product is one that has already proved itself with the customers. Tricked out with a few new flourishes, this sales-tested item has been manufactured with exactly the same dies that stamped out Humphrey Bogart's successful Casablanca...
...cheer about. The Joe Louis-Lee Savold fight (see SPORT), put on without commercial radio or TV, drew to Madison Square Garden a crowd of more than 18,000 fans, a gate of $94,684. Contrast: last month's televised heavyweight championship bout between Ezzard Charles and Joey Maxim in Chicago drew only...
...Robinson is already looking past Turpin to another title-the light heavyweight championship now held by Joey Maxim. Robinson says he will not fight Heavyweight Champion Ezzard Charles under any circumstances. But Maxim is something else again. Though Robinson is too politic to mention it, the light heavyweight crown is the only major world title not held by a Negro. Besides, says Good Businessman Ray Robinson, "it's a good money match...
...universities have not always lived up to that maxim. Under the influence of the Germans, who carried their pursuit of facts for their own sake to the last extreme, the laboratory began to overshadow the classroom, the specialist the student, and the idea that men must become well-rounded human beings before they become specialists was almost forgotten. In a later day, U.S. education fell into the anarchy of free electives, and scattered courses piecemeal before its students to be sampled as their taste or fancy dictated...
Boxing (Wed. 10 p.m., CBS). Heavyweight championship: Ezzard Charles v. Joey Maxim...