Word: maximation
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...characters that were palatable to straight audiences but tripped the gaydar of knowing viewers--say, Paul Lynde's queeny Uncle Arthur on Bewitched. (In advertising, such dual signals are called gay vague.) Even Sex and the City, with its witty, sexually assertive women, was reminiscent of the old maxim "Write gay, cast straight...
...none, due to the intense secrecy of the program—if the U.S. government blew off the European Union’s recent attempt to learn more about the system, a law school student from Yale can hardly expect to gain more privileged information. Combined with the intelligence maxim Keefe repeatedly cites throughout the book—that there is an inverse relationship between how much actual secret information someone knows and how much they are willing to talk—the possibilities for any substantial exposé of programs behind this impenetrable veil of secrecy seem grim...
...creamed them 35-3. But is it really victory when Maxim calls you “socially retarded”? That was the number-one men’s “lifestyle” magazine’s verdict on the Crimson’s performance in last semester’s Harvard-Yale Game, where several dozen Yalies skipped out on the tailgates to organize what Maxim called a “bad-ass prank” in its February issue...
...Yalies handed out signs that spelled “Harvard Sucks” to fans sitting on the Crimson’s side of the stadium. When the signs were raised, the pranksters caught the moment on a film which has won 141,000 hits on www.ifilm.com. Maxim ran a still-frame shot across two pages of its February issue...
...than $100 million marketing the brand since its August 2002 launch. Wearing Axe will lead to the ultimate male fantasies, imply the ads; one shows a refrigerator stuffed with nothing but whipped-cream bottles and the line "The Axe Effect." The company places ads in such media outlets as Maxim and FHM, which target primarily young-male audiences. "The product has a role in the ads--to help women pay attention to you," says Kevin George, Unilever's director of marketing...