Word: maxime
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Dates: during 1980-1989
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Weinberger's token anti-smoking campaign is bound to fail. Obviously, it's the governmental equivalent of the parental maxim, "Do as I say, not as I do." On one hand, Uncle Sam tells his soldiers to eschew the evil tobacco leaf, while on the other, he provides them discounts on cigarettes...
...That maxim may hearten Ted Kennedy, 53, who is once again casting an eye at another seat with special meaning for the family: the one in the Oval Office. The uncle's ambition could affect the nephew. If Edward Kennedy runs for President in 1988, he will vacate the Senate seat he has held for 23 years, possibly making room for another Bay State Kennedy. Voters in the politically savvy Eighth District, which includes Harvard University and M.I.T., may not want to elect a novice who might start campaigning for higher office within the year. They have grown accustomed...
Fortunately for his fans, James Taylor has defied the maxim that suffering is necessary for creativity. J.T. is a happy man: he is soon to marry Kathryn Walker, a beautiful actress. He is healthy: his long ordeal with drug dependency seems over at last. And he still has the musical knack...
From Archie Bunker's weekly tantrums to J.R.'s endless scheming, familiarity on TV has usually bred contentment. TV viewers are creatures of habit--or so, at least, network programmers have staunchly believed since Lucy's heyday. As the new fall season gets under way, however, that time-honored maxim is being challenged. The reason is the sudden re-emergence of a format virtually left for dead a couple of decades ago: the anthology show...
Today's steady ratings' climb can be traced partly to the growing success of NBC's prime-time fare; according to a broadcasting maxim, some morning viewers watch whatever station they left the dial on the night before. The show has also profited from hitting the road. Pauley and Co-Host Bryant Gumbel broadcast the program live from Rome for a week in early April, then Gumbel traveled solo to Viet Nam to mark the tenth anniversary of the Communist takeover. In late May the Today stars and staff -- 47 people in all -- traveled 2,500 miles on a specially...