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Word: maxime (lookup in dictionary) (lookup stats)
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That is campaign consultant James Carville's maxim -- and it applies to popular entertainment even more than running for office. So you can imagine the frenzy in the book world when publishers were offered an age-old story line with a modern twist: boy meets girl from the wrong party; boy loses girl to rival presidential campaign; and, after the election, boy and girl reconcile and marry. It's Romeo and Juliet, His Girl Friday and Adam's Rib, with Bill Clinton and George Bush in supporting roles. With two publishing giants sharing the imprint, the hype machine for this...

Author: /time Magazine | Title: BOOKS: Star-Crossed Politicos | 9/19/1994 | See Source »

This summer, Philips Brooks House (PBH) is taking that maxim to a new level...

Author: By E. F. Mulkerin, | Title: Summer Programs Occupy PBHers | 6/29/1994 | See Source »

...Night They Invented Maxim...

Author: /time Magazine | Title: Sightings | 6/27/1994 | See Source »

...ornate showplace for Portugal's first homegrown musical. To the Portuguese, who daily see new headlines about political corruption, Damned Cocaine (Maldita Cocaina) is less madcap romp than pointed satire. The Roaring Twenties return, with characters modeled on colorful real-life denizens of that era, and the setting is Maxim's, then a well-known Lisbon night spot. Through its doors parade a fascist army general with an eye for beautiful women, a count who has gambled away his fortune and a swindler who boldly tricked the London printer of Portuguese banknotes to run off an extra 100 million escudos...

Author: /time Magazine | Title: Sightings | 6/27/1994 | See Source »

...kung fu and soft-core-porn films. Restored for $3.3 million by producer-director Filipe la Feria, it is now occupied by the $ 65 members of Damned Cocaine's cast, and the entire orchestra level is a stylish cafe where audience members dine at 8 and are ringside at Maxim...

Author: /time Magazine | Title: Sightings | 6/27/1994 | See Source »

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