Word: maximilian
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...hairstyling and hair-care products business, to offer Rogers a $4 million account if he could come up with a snappy head. Rogers' creation: "If you don't look good, we don't look good." Some of Rogers' other sparkling one-liners include "It's got to be a Maximilian" for Maximilian furs; "When your own initials are enough" for Bottega Veneta, the leather goods company; "You never had it so good for so little" (Gloria Vanderbilt $26 blouses); "There's a little Blanche in every woman" for Blanche lingerie...
...defenses are crumbling before a Russian onslaught. But within the German bunkers Peckinpah focuses on some old familiar attractions: the maverick sergeant who hates officers and war but is still a helluva soldier (James Coburn), the gutless captain who schemes to ride to glory on the bravery of others (Maximilian Schell), the worldly colonel who copes philosophically with futility up and down the ranks (James Mason). There is also a side excursion to a military hospital with a comely nurse (Senta Berger) whose ministrations include hopping into bed with her patient...
...pursuit of further growth, GEICO let down the bars, writing policies for just about anybody, and it failed to set aside adequate reserves to cover claims that were inflated by the rocketing cost of auto parts and medical care. By last summer, its losses had mounted so high that Maximilian Wallach, insurance superintendent for the District of Columbia, where GEICO has its headquarters, set a deadline for moving to have the company declared bankrupt...
...only proud but prosperous as well. Sioux, Minnetaree. Assiniboin, Cree and Mandan were among the tribes who lived in high style before the European invaders manifested their destiny. The Indians' chief sources of wealth were the bison and the horse. In 1883 the German explorer and naturalist Prince Maximilian of Wied and his Swiss-born companion, Artist Karl Bodmer, traveled among the tribes. The result was Maximilian's diaries, packed with details of Indian life and Bodmer's stunning watercolors. It was a happy marriage of ethnology and art, as the reader is now able...
...million policyholders in 25 states, who would lose some of the $660 million a year they have been paying GEICO in premiums, and to other insurers, who would have to take over payment of claims against GEICO. The company has lost $150 million since the start of 1975. Worse, Maximilian Wallach, Superintendent of Insurance in Washington, D.C., where GEICO is headquartered, seems to be failing in a rescue attempt...