Word: maximize
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Dates: during 1950-1959
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...Workin' at Our Trade." The victory brought Murphy just what he was looking for: a probable shot at the light-heavyweight (175-lb.) title held by Joey Maxim. The probability also goes to show the tangled state of U.S. boxing. Only four months ago, Seattle's Harry ("Kid") Matthews knocked the stuffing out of Murphy (one judge scored it 8-2). Since then, Matthews has knocked out two heavyweights and last week, far from the glamour of Yankee Stadium, he was knocking out another, Heavyweight (210 Ibs.) Bill Peterson in a Boise, Idaho arena. But Matthews...
After Murphy's victory, I.B.C. Promoter Jim Norris was asked if Matthews was offered a chance at Maxim's crown. The answer: "No." To Matthews' manager, Jack Hurley, who has refused to sign a contract with I.B.C., the answer was expected. "The I.B.C. dictates who fights who and when and where. They're big business. But I'll fight; I'm trying to keep the independents [managers and boxers] in business . . . Better we stay out here, workin' at our trade...
Sirocco (Santana; Columbia) operates strictly on the old merchandising maxim that the best product is one that has already proved itself with the customers. Tricked out with a few new flourishes, this sales-tested item has been manufactured with exactly the same dies that stamped out Humphrey Bogart's successful Casablanca...
...cheer about. The Joe Louis-Lee Savold fight (see SPORT), put on without commercial radio or TV, drew to Madison Square Garden a crowd of more than 18,000 fans, a gate of $94,684. Contrast: last month's televised heavyweight championship bout between Ezzard Charles and Joey Maxim in Chicago drew only...
...Robinson is already looking past Turpin to another title-the light heavyweight championship now held by Joey Maxim. Robinson says he will not fight Heavyweight Champion Ezzard Charles under any circumstances. But Maxim is something else again. Though Robinson is too politic to mention it, the light heavyweight crown is the only major world title not held by a Negro. Besides, says Good Businessman Ray Robinson, "it's a good money match...