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Word: maximize (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...Builder. At the age of 19, Vaselli enlisted in the army for one single purpose: to save enough money to buy eight mules and a partnership with a go-ahead drayman. Even then, Vaselli had one overriding maxim: "Never spend in a month more than you make in a week." By this Spartan pecuniary principle, Vaselli waxed rich before World War I, contracting to haul away the garbage that householders had been tossing into Rome's fly-fouled streets...

Author: /time Magazine | Title: ITALY: Romulus & Son | 1/27/1958 | See Source »

Shostakovich wrote his concerto for his 19-year-old son Maxim, who is a pianist but reportedly not an outstanding one. Pop's 15-minute exercise jittered and jumped in its two fast movements, meandered sweetly and slushily in its slow movement. The work was so far from the bite and sparkle of Shostakovich's first piano concerto (1933) that no one could decide whether the five-finger exercises with which it ended were an attempt at wit or merely a concession to Maxim's halting progress. But Bernstein piled through the piece just...

Author: /time Magazine | Title: Music: Lennie's Landing | 1/13/1958 | See Source »

...Great Hyphenator. For his career of building profitable provincial dailies, farm-born Frank Gannett was prepared a maxim-minded mother ("Little strokes fell big oaks") and the example of a father who was a failure as a farmer and hotelkeeper. After working his way through Cornell, Newsman Gannett had risen to managing editor of the Ithaca News before he bought a half share of the ailing Elmira Gazette in 1906 (for $20,000), later merged it with the rival Evening Star. Gannett started looking for other money-losing dailies to buy and merge-and soon won fame as the busiest...

Author: /time Magazine | Title: The Press: The Chain That Isn't | 12/16/1957 | See Source »

...handsome if you can, witty if you must, but be agreeable even if it kills you." So goes the maxim that often uplifts the front page of the most determinedly bigtime, small-town weekly newspaper in the U.S.: Grit, published in Williamsport, Pa. (pop. 46,000), by a bald, conservative optimist named George Lamade. By being aggressively agreeable, plain-looking, plain-spoken Grit has built up a national circulation of nearly 900,000 in 48 states, this month will celebrate its 75th birthday as the paper "that rings the joy bells of life...

Author: /time Magazine | Title: The Press: Ring Out, Mild Bells | 12/9/1957 | See Source »

After dining with friends at one of France's best-known groaning boards, Maxim's in Paris, Monaco's Prince Rainier III, still sporting his summer crop of chin whiskers, and Princess Grace, radiantly pregnant, were all abeam. Grace's second child (all Monaco is praying for a boy) is duer in March. Next stopovers for the Grimaldis: London and then New York City...

Author: /time Magazine | Title: People, Nov. 4, 1957 | 11/4/1957 | See Source »

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