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Word: maximize (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...MAXIM," asked New Haven Carriage-Maker William Hooker Atwood in 1896, "do you want this carriage to look like a Western buggy-maker's job or do you want it to be a gentleman's carriage?" Answered Hiram Percy Maxim, builder of the Mark I Electric Phaeton: "Like a gentleman's carriage, Mr. Atwood." For almost half a century, the U.S. automobile was indeed a "gentleman's carriage," built for men and bought on the basis of its mechanical excellence, not its sculptured lines or pleasing colors. Today, the woman buys the car -and she wants...

Author: /time Magazine | Title: A Letter From The Publisher, Nov. 4, 1957 | 11/4/1957 | See Source »

...ailment; in the Orlando, Fla. hospital where he last week married his second wife, Anna Enwright, widow of a Florida judge. Duranty became well acquainted with the Kremlin oligarchy (said he: "Moscow stands for progress"; said Stalin: "You have done a good job of reporting"), accompanied Foreign Affairs Commissar Maxim Litvinoff when he came to Washington in 1933 searching for U.S. recognition, later covered the Spanish Civil War (1936-39) from the Loyalist side...

Author: /time Magazine | Title: Milestones, Oct. 14, 1957 | 10/14/1957 | See Source »

...Maxim us or Optimus? In pages as crowded but unhurried as a Bruegel canvas, Historian Durant shows the life and customs, major sins and minor pastimes of his period, stopping along the way to sketch in a thousand odd facts and arresting faces. The volume ranges over the whole of Europe (with major side trips to Persia, Russia and the New World), from 1300 to 1564 A.D. There is a bit of everything in the book-politics, war, art, architecture, philosophy, commerce, science-all by way of scene-setting for the great central struggle. Durant devotes a third...

Author: /time Magazine | Title: Books: Age of Flame | 9/30/1957 | See Source »

...with Shakespeare and G & S, kings tend to set one yawning, but the Duke of Plaza-Toro and the King of Barataria are rollicking good fun. The brunt of the satire falls on the Gondoliers themselves, however, and their attempts to run the principality of Barataria according to the maxim that "all departments are equal and every man is the head of his department" provide hilarious, and somewhat timely, satirical situations...

Author: By George H. Watson, | Title: The Gondoliers | 8/1/1957 | See Source »

...once regarded as his protégé: leonine, lug-eared Dmitry Shepilov, 51, ex-Foreign Minister responsible for the disastrous Soviet buildup in Egypt. For good measure Khrushchev threw out a couple of technocrat Deputy Premiers who had got in the way of his industrial planning: Maxim Saburov and Mikhail Pervukhin...

Author: /time Magazine | Title: RUSSIA: Winner Takes All | 7/15/1957 | See Source »

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