Word: maximize
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Dates: during 2000-2009
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...biggest partier on the planet, Diddy, will be in town to host a bash. Lad mag Maxim, Playboy's rival for absurd Super Bowl extravagance - its 2004 bash in Houston, "Circus Maximus," featured Ferris wheels, fortune tellers, cancan dancers and Paris Hilton - is proceeding but with half as many guests as last year. "We're not immune to what's going on," says Glenn Rosenbloom, president of the Alpha Media Group, which publishes Maxim. "But having said that, our readers love football, our advertisers love football, and so do we." The sponsors for the party, which will take place...
...closure is part of a wider restructuring of the magazine, which is to be headed by former Maxim editor Jimmy Jellinek, who was previously in charge of Playboy's website. Playboy.com will be relaunched in February with an emphasis on "sight, sound and motion," including instructional videos, says Jellinek. (Yes, some of the instructional videos will be about sex. No, they will not be explicit.) The editors who remain at the magazine will be expected to devise stories for the website as well...
...been losing money for years. In the third quarter of 2008 alone, the publishing sector of Playboy Enterprises Inc. lost $1.3 million. While Playboy is still the best-selling men's magazine (circ. 2.6 million), its market share has been eaten away by lad mags like FHM and Maxim. The publication is kept alive because apart from its historical importance to the Playboy brand, it is said to be much beloved by Hefner, who is still its editor in chief. But longtime Playboy Enterprises Inc. CEO and even longer time Hef daughter Christie Hefner will step down...
...past five years, has tumbled and may drop below 2% next year. And for the first time since the collapse of the Soviet Union in 1991, the threat of large-scale unemployment looms. "Money was falling from the sky in the past two to three years," says Maxim Oreshkin, the head of research at private-sector Rosbank in Moscow. "Now it's stopped falling...
...maxim holds true: too much of anything is bad for you. Common Sense Media, a nonprofit advocacy group, and researchers from the National Institutes of Health, Yale University and California Pacific Medical Center have published a report that draws links between media consumption and children's health. After reviewing 173 studies in various categories, the researchers found that the more TV, movies, music and technology a child is exposed to, the higher the health risks they face. TIME spoke with Stanford University professor James Steyer, founder of Common Sense Media, about how parents can keep their kids on the media...