Word: maximizes
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...recall of Turkey's Foreign Minister suggested a likely explanation for the wrath of Turkey's Dictator and the fall of Turkey's Premier. At the Nyon Conference recently myopic Dr. Tewfik Rushtu Aras was cajoled by Soviet Foreign Commissar Maxim Litvinoff into agreeing that British and French ships assigned to patrol the seas around Turkey for "pirates" (TIME, Sept. 27) should be permitted to base their operations in Turkish ports. Next thing Dr. Aras knew Turkey had failed at Geneva, even with the aid of Comrade Litvinoff, to be re-elected to the League Council...
...into a Five-Power Pact by adding Poland. In this scheme for organizing a unity of states in Europe proper without the Soviet Union, the Dictators were reputed in London to have last week the goodwill of British Prime Minister Neville Chamberlain, could count on brilliant Soviet Foreign Commissar Maxim Litvinoff to make plenty more of the trouble for them he started hatching at Nyon...
...dealing with governmental piracy!" cried Soviet Foreign Commissar Maxim Litvinoff soon after the curtain rose. "Everyone knows its aims and the name of the State that is responsible is on everyone's lips [Italy], but it cannot be mentioned in this hall...
...Honegger. More serious cinemagoers, however, may wish that the story had come a little closer to grips with human fact, if only by cribbing the moral that Playwright Maxwell Anderson set to the tale in his Masque of Kings last winter: that to rule brutalizes. The Lower Depths (Albatros). Maxim Gorki, literary darling of the Russian masses both before and after the revolution, wrote The Lower Depths in 1902 to show the disease, despair and degradation of human beings at the bottom of Russia's Tsarist pile. Gorki's pre-Soviet cellarful of morbid, introspective thieves, drunkards...
...biggest advertising campaign ever put on in China. Chinese smokers took a few sample puffs, grimaced, went back to the British brand. When another manufacturer duplicated a favorite British blend exactly, designed a beautiful packet, priced it lower, the sales were still nil. Chinese customers, guided by the Confucian maxim that "fine words and an insinuating appearance are seldom associated with true virtue," merely figured the more elegant the packet, the cheaper the price, the shoddier the quality. Drugs, another leading gold mine for western civilization's advertisers, were an even bigger flop than cigarets. "The total consumption...