Word: maximizing
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...smile in memory of what was once a maxim of our Government: that a man who knows how to run General Motors knows by definition how to run the Department of Defense. It is, however, not self-evident that a man who knows how to run a university is thereby qualified to run the foreign policy of the U.S., and that an intellectual who knows how to lecture and write books knows also how to make foreign policy...
...only for tourists. The most important cars are a forceful but overstated Facel-Vega in which Yves Montand takes Ingrid Bergman for drives, and a giddy Triumph roadster in which Anthony Perkins takes Ingrid for drives. The starring restaurant, to which Perkins takes Ingrid for meals, naturally is Maxim's. But the Deauville Casino does creditably in the supporting role of the place where Montand, consumed with jealousy, docks his doxies...
...Pastor Wyrick seems to share the old circus maxim that "the first thing to do is get 'em in the tent," he makes no apologies. He believes that only the people who are in the church can hear the sermon. "I feel that I'm doing God's work," he said last week, "but just because it's God's work I don't have to be on a mountaintop. You get the respect you deserve, and you don't get any more for sitting on a pedestal...
...show started off as if someone had switched the scripts, or at least the sourcebooks. Kennedy quoted Abraham Lincoln, and Nixon invoked the "Let's take a look at the record" maxim of Al Smith. Nixon, who has not built a reputation for this sort of thing, then went on to tell 70 million Americans that his opponent Jack Kennedy was sincere. So, of course, Nixon added, was Dick Nixon, although Kennedy, to give him credit, never committed himself on this point...
...cold war." On Lodge's Boston home grounds, during what was billed as a nonpolitical "homecoming," a newsman asked him how he proposed to go about winning the cold war. One way that would help, said Lodge, would be to "follow the maxim of Stone wall Jackson-'Mystify, mislead, and surprise' "-and therefore he wasn't telling...