Word: maxims
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Dates: during 1980-1989
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...selling new wine in old bottles has its dangers. One possibility is that the new product may take sales away from the old one. When it was introduced in 1964, Maxim freeze-dried instant coffee, which was named to trade on the reputation of Maxwell House instant coffee, stole millions of dollars in sales from the older product. Other attempts at brand extension fail because the gap between the old and the new items is too wide. Arm & Hammer, for example, unsuccessfully tried to stretch its baking-soda name to include an underarm deodorant. The company is still trying, however...
Iowa Bob. Paternal grandfather, football coach and source of the important maxim: "You've got to get obsessed and stay obsessed." Bob embodies the necessity to live with purpose and goals. Ironically, he dies of fright...
...Maryland-based Rouse Co. is one of the world's largest real estate development and management organizations (1980 revenues: $119.5 million), controlling a nationwide retail kingdom that in aggregate acreage is bigger than the principality of Monaco, its multimillionaire founder is not a regular at the "21" Club or Maxim's. Rouse is more comfortable with his feet on the ground of his own projects, and the new Baltimore is clearly the one dearest to his heart; indeed, he was a founder of the potent renovationist Greater Baltimore Committee in 1955, and has been a resident witness to its progress...
...souvenirs and $440 million more in tourism were expected to augment the national coffers. But in the matter of budget and expense vs. value rendered, the Windsors, who are monarchs not only for a nation but for the international media, found themselves up against a conventional show-business maxim: It is only when you bomb out that you're a profligate; if you're a hit, nobody cares how much your show cost...
...politics was stepping into a job that requires him to pay the bills himself. He took over a city that was not unlike his family in the Depression?only in worse shape because it owed more?and so he applied a Depression mentality to it. His basic governing maxim is: "Don't spend what you don't have." It sounds simple enough, but it was too difficult for Koch's predecessors, who spent a billion a year that New York did not have and pushed the city to the brink of bankruptcy. Owing is something Koch does not approve...