Word: maxims
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Dates: during 1990-1999
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...several months, the door of a student residence in Grays Hall displayed a two-page print out from the Web site of Maxim magazine. The document, called the "Maxim Manifesto," can be viewed at http://www.maximmag.com/1.1-/HTML/list.html. For the record, the first floor of Grays Hall houses only male students. The Manifesto reads as follows...
...Maxim Manifesto...
Meredith B. Osborn `02 was labelled"the feminist" in the January issue of Teen People, a magazine even stupider than Maxim...
...unattractive? All you need is that new shade of lipstick from L'Oreal. Boyfriend not treating you right? Try this new diet; he'll be eating out of your hand. I guess this attitude doesn't make me a good candidate to review the trendy new men's mag, Maxim, but I have great news to report: When your man is going to the gym, he's not indulging his Neanderthal muscle-building urges (okay, that might be part of it); he wants you to ooh over his pecs...
...Reading Maxim is a little like eavesdropping in a man's locker room. Dirty jokes, busty women, perverted fantasies--they're all there. This is not to say Maxim is a poor concept. Au contraire--it caters perfectly to the interests and needs of men, age 18-30. Finally, here is a magazine that tells men what they are doing wrong in bed, what to wear, how to act on a date and the numerous other social graces that women constantly complain guys lack. Does it mean that men are more insecure? Who cares! At least they won't wear...