Word: maxims
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Dates: during 2000-2009
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...example of how media and marketing are reshaping the idea of American manhood. Once, the very idea of young men bonding over what it means to be a young man would have seemed pretty, well, woman-y. That changed with the resurgence of men's magazines like Maxim, which built a circulation of more than 2.5 million on a philosophy of manhood built on a love of gadgets, lowbrow jokes and almost naked starlets. (Not coincidentally, Maxim has expressed interest in starting a men's channel...
Spike's idea of what men want has a lot in common with Maxim's. For starters, it appears that Pamela Anderson would be perfect if only she had bigger breasts and was a cartoon. She provides the voice for Stripperella, an animated action show premiering June 26 about an exotic dancer who fights crime. Debuting the same night are Gary the Rat, with Kelsey Grammer as the voice of a lawyer who turns into a rodent, and a revival of the scatological toon Ren & Stimpy. Later Spike will roll out the celebrity-car show Ride with Funkmaster Flex, reality...
...Dolls to redesign the cover of A Boy Named Goo because a Wal-Mart executive thought the boy with blackberries smeared on him looked like a child-abuse victim. But like Vin Diesel with his facial expressions, eventually Wal-Mart was going to get one right. Maxim is pornography, and finally someone figured it out. Why now, I'm not sure, but it might have something to do with the fact that one of FHM's May cover lines is SEX RECORDS! ASTONISHING FEATS OF NAKED AMBITION...
Another kind of SRI fund, however, is in the news. Last week Wal-Mart said it will suspend sales of several men's magazines, including Maxim, FHM and Stuff (see Essay). Officially, the retailing giant pulled the plug after "customers around the country" complained that the boobs-and-booze monthlies made them "uncomfortable." In fact, the move came after a grass-roots campaign orchestrated largely by a mutual-fund manager...
...nixing of Maxim is Ally's first victory in what may be a long crusade. "We're starting with Wal-Mart," he says. "They're not our only target. We want to try to slow down this slide into the moral abyss that America...