Word: maxon
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Chicago's Art Institute, the third most important museum in the U.S. (after Manhattan's Metropolitan and Washington's National Gallery), has a new director: owlish John Maxon, 42, who made his reputation for lively exhibitions and museum-community cooperation as director of the comparatively tiny museum of the Rhode Island School of Design...
Since the resignation of Daniel Catton Rich last year, the Chicago Institute has been run by Acting Director Allan McNab, with a powerful assist from strong-minded Katherine Kuh, curator of paintings and sculpture. McNab will stay on as director of administration (staff: 405), thus freeing Maxon for matters of art. A bachelor, Maxon was born in Salt Lake City, trained at Manhattan's Cooper Union Art School and the University of Michigan, took his doctorate at Harvard...
...Maxon's creed: "'Museum' is no synonym for 'graveyard,' 'antique shop' or 'warehouse.' Personally, I believe that the museum must show its treasures with awareness of salesmanship and showmanship which is evident in a first-rate shop window or a Broadway show." Last week the new boss briskly proposed some changes for Chicago: "I hope some time to restore chronological sequence in the displays, and I should like to re-establish the American wing. Also I want to have two galleries devoted to Chicago art. We have an obligation...
...That all depends," says Katherine Kuh, "on how it is done." Muses Maxon: "In some areas of American life there is a thing called togetherness, but in museums we have each-otherness, and that is even harder to bear...
...first time anyone had legally questioned a traditional Ad Alley practice; new agencies are constantly being formed by account executives who walk out of their old agencies with their pet accounts in their pockets. During the 20-day trial, Jones himself cheerfully testified that when he left Maxon, Inc. in 1942 to form his own agency, he took the Bab-O and Tetley accounts along with...