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...bravely into Washington. Four hours later, he called in the press. Reporters took a long, sympathetic look at an able new man in a jinxed job. After two years of rationing, OPA was still unworkable, still unlovable. Two former OPA business managers (ex-Administrator Leon Henderson, ex-Deputy Lou Maxon) had charged bravely in, flounced out later, muttering and muttered...

Author: /time Magazine | Title: OPA Must be Lovable | 8/9/1943 | See Source »

When Detroit's pink-cheeked Lou Maxon, successful head of a successful advertising agency, took over as deputy OPAdministrator last February, he announced he would try to make rationing popular. This was a laudable ambition, roughly comparable in size to the job of draining the oceans. Lou Maxon did not succeed...

Author: /time Magazine | Title: Bowles for Maxon | 7/26/1943 | See Source »

...Washington, Maxon tried to make OPA popular even with businessmen. He reasoned: if OPA could only be rid of all its "slide-rule boys" and economic theorists, the agency would function smoothly. He did help force the resignation...

Author: /time Magazine | Title: Bowles for Maxon | 7/26/1943 | See Source »

Last week, in a statement studded with commuter-train anti-New Deal invective, Lou Maxon announced his resignation. The professors had been too tough for him. But Congress had already brought about one of his suggested reforms by ruling that no OPAster may help fix prices unless he has had five years' business experience...

Author: /time Magazine | Title: Bowles for Maxon | 7/26/1943 | See Source »

Next day level-headed Prentiss Brown, untearful at Lou Maxon's departure, announced that from now on every new rationing program would first be submitted to Congress for its approval and funds...

Author: /time Magazine | Title: Bowles for Maxon | 7/26/1943 | See Source »

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