Word: maxon
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...huge new Census Bureau Building raged a pitched battle. OPA's "slide-rule boys," the Leon Henderson carryovers headed by gangling "5-ft.-20-in." Deputy Price Administrator J. Kenneth Galbraith, grappled with the new "let's-be-reasonable boys," headed by stocky Lou Russel Maxon, the Detroit advertising wizard whom Prentiss Brown hired to humanize...
...schools fought over grade labeling, over dollars-&-cents ceilings, over how to make OPA orders understandable, over how to work subsidy payments, over making Lou Maxon "general manager" of OPA. Prentiss Brown had not been acting like a strong administrator. Now he told reporters that OPA was not "coming apart at the seams," then admitted he would have to decide between Galbraith and Maxon within the month. This week Galbraith resigned. This might end the internal confusion. It could not stem the outside pressures...
...Kenneth Galbraith (Ph.D., ex-professor of economics), who supervises price control; Paul O'Leary (Ph.D., ex-professor of economics), in charge of rationing; Harold Rowe (Ph.D., Brookings Institution economist), who directs the food division. They closed ranks for a show down soon after Price Boss Brown asked Lou Maxon to leave his big Detroit advertising agency to try to persuade the U.S. people that OPA was no whipcracking bully, but their friend (TIME, March 22). Stocky, sandy-haired Lou Maxon, 42, looks like a shortstop. His bright blue bow tie goes excellently with his bright red face...
...battle began the moment Maxon sat down. Fortnight ago the slide-rulers petitioned Boss Brown to remove Maxon, as he was using "public office to further private interests and private views." The OPA boss, good & mad, retorted with a sharp memo to his staff: henceforth, all "plans, orders, field instructions, questionnaires, enforcement regulations" were to clear through Lou Maxon. Last week Prentiss Brown went further. Henceforth OPA's 2,700 lawyers, backbone of the slide-rule cabal, will merely give "legal counsel." Messrs. Brown and Maxon stood shoulder to shoulder...
...Maxon said last week that the fight would go on to a finish, no quarter asked or given. Said he: "The trouble is, these fellows don't understand the American people. I think...