Word: maxon
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...genial, moonfaced, pug-nosed, tireless ball-of-fire named Lou Russell Maxon, just turned 28, set up his own advertising agency (Maxon, Inc.) in Detroit. One by one, Adman Maxon bagged such big accounts as General Electric, Heinz "57 varieties," Pittsburgh Plate Glass, Gillette Safety Razor, by last year had a dozen whose total billing (about $9,000,000) was enough to rank Maxon, Inc. in the first flight of U. S. agencies...
...secret is it that Lou Maxon got most of his big accounts by first soliciting only the nickel-and-dime end of their business: direct-mail advertising. The rest of the account followed. Today, word that Maxon's is doing a direct-mail campaign for another agency's client is enough to send shivers up and down that agency's spine. For Philadelphia's austere, venerable N. W. Ayer & Son, the shivers materialized last week. From Ayer, which handles the rest of Ford Motor Co.'s national advertising, (McCann-Erickson has the branch advertising...
First dealings of Adman Maxon and his new client occurred 25 years ago. At that time young Maxon was proprietor of a lunch wagon outside the Ford plant in Highland Park. One of his best pint-of-milk customers was Henry Ford. After a try at pro football with a pickup team of former Carlisle Indians, Maxon spent a year as advertising manager of Detroit's R. H. Fyfe & Co. ("America's Largest Shoe Store"), then became assistant city editor of the old Detroit Journal. He was fired for palming off a phony story on the city editor...
From his sickbed, Bishop Maxon at once wrote a letter to his dean, informing him that "it is convincingly evident to me that you be removed as dean of St. Mary's Cathedral. This removal will take place at once. ... I do not think that you are at present your normal self, and I wish to give you an opportunity to return to your normal self when you will be able to exercise the abilities and spirituality which you so abundantly possess in the spread of Christ's kingdom...
...reporters Bishop Maxon said: "When the dean gives up his vagary, there will be a place for him in the diocese. . . . I cannot, I will not permit the teaching, the preaching or the practicing of such a vagary in my diocese. It is contrary to all that the church teaches...