Word: maye
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Dates: during 1990-1999
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...redesign the Enquirer and the Star. He set out to soften stories with a harder edge and to reposition the tabloids as rivals, for both readers and advertisers, of mainstream publications like People (which, like Time, is published by Time Inc.). Casual headline scanners in grocery check-out lines may not have noticed the difference yet, but Pecker claims it exists. "If there's a Hollywood scandal, the investigative portion will be done by the National Enquirer. The impact on celebrities, on their careers, that will be done by the Star...
...which the dedicated Globe reader may respond, "Uh-oh." Pecker seems determined to do to tabloids what Disney did to New York City's Times Square--i.e., clean things up for family consumption. Since tabloid-type stories now crop up so frequently in mainstream print and on TV, Pecker wants the real tabloids to get more respect--and a bigger share of the action. "Right now only 8% of our revenue is advertising," he says. "I think there's an opportunity to get it up to 15% to 20%." To lure upscale advertisers, Pecker has swallowed a weekly loss...
...may be a country singer, but Hill has made the kind of crossover album you can imagine being plugged at the end of some teen-oriented WB drama such as Dawson's Creek or Roswell. Like Shania Twain, Hill loves showmanship: one of the up-tempo numbers on this album is called Bringing Out the Elvis. But while Twain often comes across as gimmicky, the songs on Hill's new album--though none aspire to great art--are tastefully rendered. Hill even serves up a romantic cover of a Bruce Springsteen song, If I Should Fall Behind. As you listen...
...reportedly been considering turning the investigation over to the FBI. But the voice recording of the final moments in the cockpit apparently gives no hint of any malfeasance, nor does it offer any other explanation for the crisis to which the crew were responding. And that means we may have to reconcile ourselves with the maddening possibility that, once again, we may never know...
...nuclear spying will amplify protectionist sentiments in the legislature. Congressional approval is required because implementing the deal depends on the House of Representatives' dropping legislation requiring annual approval of China's Most Favored Nation trade status. But with the U.S. business community solidly behind the deal, the White House may be counting on pressure from the GOP's donors to spur the Republican leadership to rein in legislators opposed to the deal. That won't be easy in a year in which the concerns of the folks back in the district are paramount in the minds of congressmen...