Word: mayering
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Maxwell House coffee. Log Cabin syrup. Oscar Mayer hot dogs. Jell-O. Birds Eye peas. From breakfast to dinner, millions of Americans eat General Foods products every day, never realizing that one company makes them all. While its products are household names, the firm, which had sales during its last fiscal year of $9 billion, is low-keyed, given to such simple boasts as "We sell more kinds of food and more of it." That tone may soon change. Last week General Foods was taken over by Philip Morris (1984 revenues: $13.8 billion), whose Marlboro man and Virginia Slims woman...
...Jewish-immigrant moguls has since become its own Hollywood legend: Adolph Zukor, the Hungarian who had worked as janitor in a Manhattan fur store (president of Paramount Pictures); Carl Laemmle, the bookkeeper from Germany (founder, Universal Pictures); Samuel Goldwyn, the glove salesman from Warsaw (founder, Goldwyn Studios); Louis B. Mayer, the scrap-metal dealer from Minsk (vice president and general manager, Metro- Goldwyn-Mayer). By the 1930s Mayer was earning $1.25 million a year and was presiding over the all-American family of Andy Hardy...
Like most of the other immigrant moguls, Mayer achieved the American dream without becoming a homogenized American. By parading their unregenerate Yiddish accents and their careful malapropisms, the studio bosses were implying that their success came from street smarts acquired on the Lower East Side and further back, in the shtetls of Eastern Europe; it took a ragman to become a Hollywood rajah. "They had grown up," wrote Film Historian Carlos Clarens, "in a trade where samples could be smelled, fingered and felt; they recognized craft when they saw it, and they respected it; rather than hoodwink the customer, they...
...students in aeronautics and related fields, as well as engineers, designers and others employed in the aerospace industry." One was James Zongker from the Boeing Co. Wichita plant. His sleek "X-21Bmk-5" recently set the Guinness indoor record for distance (164 ft. 4 in.). Another pro was Roland Mayer, chief engineer for General Electric's military space programs, whose "Beercan Bomber," carved out of a Miller Lite can, was disqualified because of its materials but still much admired. Commercial Pilot Anthony Martin of Talkeetna, Alaska, sent along 28 pages of instructions describing how to coax barrel rolls, chandelles...
...made his name with audacious updatings of Shakespeare, transplanted Handel's opera Orlando to Cape Canaveral and spiced up Maxim Gorky's 1904 play Summerfolk with songs by George Gershwin. Yet his first offering at Kennedy Center, a production of Shakespeare's Henry IV, Part I directed by Timothy Mayer, was shocking only in its conventionality. So acute was the disappointment of critics and audiences that Sellars closed the play three weeks early...