Word: mayers
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What kind of pictures do U.S. moviegoers really like to see? Writing in the current Harper's, Publicist Arthur L. Mayer, executive vice president of the Council of Motion Picture Organizations (COMPO), frankly discusses some facts of movie life that most pressagents prefer to whisper about behind closed doors. Mayer's main point: most moviegoers prefer bad movies to good ones...
...experience of over 30 years in the motion-picture industry," writes Mayer, "the American people have had plenty of opportunities to support [good] pictures and almost invariably have failed to do so. Although I have helped to import many of the finest pictures ever brought into this country, I was able to ... only because I was simultaneously operating [Manhattan's] Rialto Theater, which consistently showed the worst. The profits on the bad pictures enabled me to stand the losses on the good ones. Most of the critics of the industry are optimists, because they only write and speak about...
...event-the studio can't be too careful with such a property. To pass the time, Effie writes her autobiography: how a sweet, simple girl of 16 walked straight off the streets of Kansas City on to the broad "expense of carpet" that leads to Louis B. Mayer's desk...
...dress up old ideas rather than try new ones. Now, Harry, 69, and Al, 68, plan to get out of the business altogether. Only Jack, 59, will remain with the company until the new owners find another production boss. A likely successor is Lurie's friend Louis B. Mayer, whose feud with Dore Schary at M-G-M may make him glad to leave when his contract runs out on Sept. 1. Hollywooders think that if Mayer goes in, he may eventually buy Warner's production lot. Lurie hasn't made a deal with Mayer...
Three late entries, David Eldridge, Robert L. Wiley '52, and Larry Mayer of M.I.T. followed the top maidens home. While the pretty dark-haired winner was being photographed in the Winner's Circle, Eldridge and Wiley were dunked in the lake...