Word: maying
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...flurry of antiobesity legislation has taken aim at environmental factors that have contributed to the epidemic, and Michelle Obama's sweeping new Let's Move campaign to end childhood obesity will most likely inspire further changes in the coming years. But while healthier school lunches and public-service announcements may help future generations stay fit, they won't make someone like Fedorchalk thin. Our national dialogue focuses on obesity prevention, but what do we do for kids who have already gained the weight? (Watch a video with Jillian Michaels: "How to Lose Hundreds of Pounds...
...have taken only limited advantage of it. Historically, ads have relied on jingles and slogans to catch our ear, largely ignoring everyday sounds - a steak sizzling, a baby laughing and other noises our bodies can't help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it. (See the best and worst Super Bowl commercials...
...advertisers aren't the only ones who may start putting sound to greater use. Retailers are also catching on. The 0101 department store in Japan, for example, has been designed as a series of soundscapes, playing different sound effects such as children at play, birdsongs and lapping water in the sportswear, fragrance and formal-wear sections. Lindstrom is consulting with clients about employing a similar strategy in European supermarkets, piping the sound of percolating coffee or fizzing soda into the beverage department or that of a baby cooing into the baby-food aisle. (See the top 10 TV commercials...
...history is any indication, marketers will keep getting more manipulative, and the storm of commercial noise will become more focused. Even then, there may be hope: Lindstrom's testing shows that people respond to a sound better when it's subtler. If nothing else, smart marketers may at least keep the volume...
...whom she knew about, was doing, and I felt just a little connected to her. Then she asked me to e-mail his birthplace and -date, as well as my wife's and her parents'. And I was happy to do it. Because even though I may never look at Carol's giant book, whoever does should get to see the most interesting page...