Word: maying
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...Absent any explicit assurances on job security, Kraft chief executive Irene Rosenfeld pledged "great respect for Cadbury's brands, heritage and people" in a statement announcing the deal. Keeping those things in mind may be more important than in most takeovers. Founded 186 years ago when John Cadbury, a Quaker, began selling tea, coffee and hot chocolate out of a store in central England, his eponymous firm enjoys an enduring popularity that distinguishes it from, say, Britain's steel manufacturers or electricity companies. Earlier this month, not far from the site of that original store in Birmingham, fans of Cadbury...
...Those figures may make shark attacks sound pretty unlikely, but remember, those are the chances of being attacked in any of the oceans of the world, rather than in my local, great white-infested bay. (See pictures of sharks...
...Zealand brand by labeling it Kiwi Cuvée, critics were quick to revel in the irony. Britain's Daily Telegraph newspaper called it a "humiliating blow to Gallic pride," while the Wall Street Journal said that France had gotten a "dose of its own medicine." But the French may have been less guilty of applying double standards than of using the same kind of savvy marketing strategies that have allowed new wine-producing countries like New Zealand to give France a run for its money in recent years. (See pictures of Paris expanding...
...While purists fear a dumbing down of French wine may have adverse consequences, Mas says the long-term success of the new brands still depends on quality wine-making. "This Kiwi Cuvée is a perfect expression of the sauvignon blanc grape, which is made in the Loire [valley], but with a New World attitude," says Mas. That may have been reason enough for New Zealanders to fear Lacheteau moving in on their territory - the best-selling wine in Australia is currently New Zealand sauvignon blanc. (See pictures of New Zealand...
...Australia may have to do without Kiwi Cuvée, but another French wine with a New World name is being quaffed there with zeal: Arrogant Frog, made by Mas at his estate, Domaine Paul Mas. It has become Australia's biggest French import, with 1 million bottles sold annually. Proof, perhaps, that sometimes it pays to have a bad reputation...