Word: maytag
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Dates: during 1970-1979
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Meanwhile, there was a new chance for a settlement in National's long strike. The airline's 1,200 hostesses shut down the airline on Sept. 6 after President L.B. ("Bud") Maytag rejected their wage and work-rules demands. National and the Air Line Pilots Association, which negotiates on the national level for the flight attendants, reached an agreement in October calling for a $114 rise in the monthly minimum salary, to $750-an 18% increase...
...many people, in fact, have refused to take their socks off since Boston clinched the pennant that Maytag is currently considering a reduction in the production of its washing machines...
Some manufacturers, notably Polaroid and Maytag, refuse to play the private-label game. But for many others, the temptation of greater sales is irresistible. Notes Rodger Gibson, a G.E. brand manager, speaking of the company's private-label operations: "It helps keep the factory busy, and the more units we make, the lower the cost." There is also a growing band of little-known producers who specialize in private labels. One of the biggest, San Francisco's California Canners and Growers, generates annual sales of $102 million by turning out canned goods and other foods mostly for major...
...know where they are born," he said. His own ideas were based on keen appraisals of consumer wants and were often disarmingly wrapped in homilies. His agency created the Pillsbury Doughboy, as well as the Marlboro Man, the Jolly Green Giant, Star-Kist's Charlie the Tuna, Maytag's dependability campaigns, and the slogans "You're in good hands with Allstate," "When you're out of Schlitz, you're out of beer," and "Fly the friendly skies of United...