Word: maytag
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Dates: during 1980-1989
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...Madison Avenue's most enduring -- if not hardest-working -- characters: the Maytag repairman. Billed as "the loneliest guy in the world" because the company's products supposedly never break down, he has been portrayed by actor Jesse White since the Iowa-based appliance maker launched the campaign 21 years ago. But next month, at 70, White will hang up his never used tool belt. He will be replaced by actor Gordon Jump, 56, who portrayed radio-station manager Arthur Carlson in the TV series WKRP in Cincinnati. But White is not all washed up. Like many corporate superstars before...
Boredom is a major part of the explanation. Political reporters are as underemployed as Maytag repairmen. Michael Dukakis steamrollered over Jesse Jackson by almost a 3-to-1 vote in last week's Ohio and Indiana primaries and thereby flattened the last scant hopes of Democratic drama. With the vice presidency now the only game in town, the press is treating it with the same fate-of-the-earth gravity that was once lavished on the Iowa caucuses...
Microbrews accounted for only .03% of the 180 million bbl. of beer made in America last year, but sales are frothing. No one is more surprised than Fritz Maytag, scion of the washing-machine family, who in 1965 bought the Anchor Steam Beer Brewing Co. of San Francisco and went on to earn the title "the father of microbrewing." Says Maytag: "I'm just bamboozled. It's astonishing to see the number of breweries and brands that we started." That number increased from twelve microbreweries and brew pubs in North America in 1983 to 96 this year. In Boston last...
...their front yard, snow melts off six other refrigerators, piles of tires, three Maytag washing machines, a dozen bicycles, several bed frames and various orderly piles of useful treasures, all harvested from the dump. Their toaster, broiler, blender, coffeepot, clock, heaters and just about every other electrical item in the house are also from the dump, repaired by Ron, along with down jackets, chairs, front ends for cars, wood, French windows and jars for canning...
Steiner, who spoke of his days as House committee chairman, alluded to that great triumph in his Eliot House speech earlier this month, joking that he made sure, of course, that Maytag had no ties to South Africa...