Word: maytag
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...Self-Made. At 36, Bud Maytag is younger by 15 years than any other major U.S. airline president. Grandson of the Maytag who started the washing machine empire, he is the first to admit: "I am not a self-made...
After attending Colorado College, he set up his own flying school in Colorado Springs, later bought control of Frontier. Maytag put money-losing Frontier into the black during his four years there, but ran into CAB opposition to his plan to discontinue service to half of the points served by Frontier. He concedes that his initial naivete about the airlines business cost him endless head aches. He sold Frontier to go National...
...Maytag brought along his four-man executive team from Frontier to help run National, set out to shine up the line's somewhat tarnished reputation. National executives, who had grown gun-shy under terrible-tempered Ted Baker, found themselves with freely delegated authority. Maytag modernized National's fleet (now nine DC-8s, 17 Electras), eased the debt burden by arranging new financing, and prettied up the stewardesses with fuselage-hugging black sheaths by Oleg Cassini...
...Maytag is easily the most outspoken chief executive in the airlines industry. He is against airline mergers because he feels that they weaken competition, ardently protests the Government's tight regulation. "About the only thing left under the airlines' control," he says, "is schedules." He is equally critical of his fellow airline presidents for not opposing Government intrusion and union demands more vigorously. "The heads of many airlines are living in the past," he says. "The airline industry is now a sophisticated business, but too many of the guys running airlines are the same ones who started...
Mountain Retreat. Suntanned and crewcut, Maytag is a trim (175 Ibs.) six-footer with a calm, modulated voice and a quiet, determined air. He often works Saturdays, hates to give speeches (though he does), devotes most of his time to financial matters. A keen sportsman, he leaves his beachside house near Miami whenever possible for a 160-acre mountain retreat in Wyoming, where he is usually joined by his second wife and five children (four of them from her previous marriage; Maytag's first wife has the three children from the first Maytag marriage). A self-styled "free enterpriser...