Word: maytag
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...VACUUM CLEANER OR WASHING MACHINE from Maytag's British subsidiary, Hoover, and get two air tickets to the U.S. or continental Europe, free! Sound like a good deal? You bet! Such a good deal, in fact, that Hoover sold tens of thousands of appliances -- far more than the company anticipated. Great! Right...
...contracted by Hoover to supply the service were overwhelmed by the demand. They placed unreasonable conditions on the freebie flights -- expensive extras, inconvenient airports, undesirable departure dates -- that seemed designed to discourage customers from claiming their free tickets. But the uproar from disgruntled Hoover users was so great that Maytag's managers back in the U.S. stepped in and fired three top Hoover executives. Maytag also set up a $30 million fund to pay for the promised flights, which, the company says, would be granted to all those who qualified for the promotion...
...campaign trail. In a television interview a week before Election Day, Bush lamented wistfully, "I haven't heard anything on any of these public forums about foreign policy." Thomas Friedman, chief diplomatic correspondent for the New York Times, said that during the candidate debates he "felt like the Maytag repairman," the advertising character who famously has no work...
Perot isn't latter-day Paul Revere, here to warn us of inevitable disaster. He's more like a political version of the Maytag Man, here to repair something that doesn't yet need to be fixed...
...might have suffocated, but a nurse is with him at all times to provide help. Says George Cushmac, Bob's father: "It's lovely stuff, but it comes with the price of having to repair it when it breaks down. This isn't like owning a Maytag washer with a serviceman waiting to be called...