Word: maytags
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...know where they are born," he said. His own ideas were based on keen appraisals of consumer wants and were often disarmingly wrapped in homilies. His agency created the Pillsbury Doughboy, as well as the Marlboro Man, the Jolly Green Giant, Star-Kist's Charlie the Tuna, Maytag's dependability campaigns, and the slogans "You're in good hands with Allstate," "When you're out of Schlitz, you're out of beer," and "Fly the friendly skies of United...
...coalition of Kennedy and McCarthy forces took party control in July. They hope to consolidate their victory at a March, 1969 state central committee meeting, following a probable GOP sweep in local contests. Under the new chairmanship of Kennedy supporter Robert Maytag (as in washing machine), the state central committee has already built a New Politics-style coalition with Denver blacks...
Married. Lewis Bergman ("Bud") Maytag, 75, who inherited a big share of Iowa's washing-machine fortune, but leaves the business to his nephew Fred, devotes himself to golf promotions and his 13,000-acre Alabama quail-shooting preserve; and Elizabeth Walker Carey, 49, former receptionist to Colorado's Governor John A. Love; both for the second time; in Colorado Springs...
...Patterson's experiment-which only United has so far tried-has set off an argument among the nine other major U.S. airlines over whether they should follow suit. National's Bud Maytag is an advocate of the single class-but would adopt it only if all other airlines did; Eastern and Delta indicate that they might follow if United succeeds. But United's chief competitors-American, Continental and TWA-are convinced that one-class service will not spread. Last week Patterson's archcompetitor, crusty C. R. Smith, 63, president of second-place American Airlines, made clear...
...initial design competition, proposals and discussions must follow. In fact, there is still a major division over the crucial question of how fast a plane to build. The airframe makers want a Mach 3 jet (2,000 m.p.h.) that will leapfrog the Mach 2.2 Concorde; National Airlines President Lewis Maytag Jr. and American President C. R. Smith both want slower planes; and Federal Aviation Agency Administrator Najeeb Halaby has not made up his mind...