Word: maytags
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...shirt. But this year’s Canadian sensation Wolf Parade is not merely a new incarnation of the Arcade Fire, as their performance at TT the Bear’s last Thursday showed. For those unacquainted with the Central Square locale, TT’s was designed by Maytag as the world’s most efficient toaster oven. Its sweltering smallness makes it a good concert venue by other measures, though; you can pretty much see the band from anywhere, and it’s hard not to feel the energy of a performance, if only from...
...might imagine that the author of a book called Laundry is a poor drudge chained to her Maytag. Not so. Cheryl Mendelson has worked as a philosophy professor and a corporate lawyer. Her first book, Home Comforts: The Art & Science of Keeping House, was a surprise best seller. Her latest expands encyclopedically on the art and technical tricks of sorting, cleaning, drying and ironing clothes and linens. TIME met with Mendelson...
Much of the hand wringing over the sale of Maytag--particularly when a Chinese firm put in a bid--came from nostalgia over the brand. The Maytag repairman may be one of the most recognized brands in America, but the company has to keep the name fresh. Though it has cast a younger, buffer repairman, Maytag has been selling the same idea--we're the old reliable--even as consumers' tastes shifted toward more sophisticated products. That left an opening for specialty lines from GE and Whirlpool and upstarts like LG and Samsung. Thanks to stylish marketing, those brands...
...Maytag's competitors in Asia can take advantage of cheaper labor costs, but LG's and Samsung's real advantage is quality: $1,000 washing machines compete with the best ones from GE and Whirlpool. "They're really competing on products, not price," says Eric Bosshard, an analyst at FTN Midwest. Maytag has been slow to keep up; its last new front-loading washer debuted in 1997. Until those new product lines are ready, Maytag can't take advantage of lower costs at its newer, more efficient plants in South Carolina and Mexico, which make them. To stay afloat...
Newton certainly isn't clinging to the past. "A lot of people are getting excited about the new stuff coming to town," says home remodeler Chris Palmas. With some retooling of its own, Maytag may soon feel the same optimism...