Word: maytags
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...Albuquerque last week, Maytag distributors sold four carloads of home freezers, about 25% more than they normally sell in a whole year. Reason for the jump: the distributors offered guarantees to provide frozen foods at "wholesale" prices, i.e., what supermarkets pay-anywhere from 20% to 30% below retail prices...
...this, Maytag's Rocky Mountain distributors made deals to buy bulk lots from big frozen-food wholesalers (including such top brands as Birds Eye, Snow Crop, Pictsweet, etc.), then passed the goods on to freezer buyers without additional markups. Explained Maytag's Santa Fe Manager John McCauley: "We're not interested in making money on food but in selling freezers." For buyers, it meant some notable savings: 17? for frozen peas v. 23? in Santa Fe chain stores, 32? for Brussels sprouts v. 41?, 68? for salmon fillets...
Some retailers counterattacked, hinted in ads that "wholesale" meats would prove inferior. Other grocers, after a second look, decided to swim with the tide rather than fight it. One big Santa Fe supermarket (Batrite) agreed to sell meats in quantity to Maytag customers at only 8? above wholesale prices. Said Manager Charles Batts: "I'd rather make a few cents a pound and get rid of a big quantity of meat than make a lot more and have to peddle it in little pieces...
...Angeles, Sears, Roebuck is selling its Coldspot freezers along with arrangements to stock them with food at 25% below retail prices; the Bank of America is financing the Sears food plan on six-month loans. Big Amana Refrigeration, Inc. (TIME, Jan. 16, 1950), which makes freezers for Maytag, got a head start on the freezer boom because one of its distributors, John Bess, pioneered one of the biggest food plans in the East. Through his Freezer Owners Association of America, Bess has made his pitch in 22 East Coast cities, including New York, Philadelphia and Providence; last year he moved...
...various House committees were approached by Maytag during the winter and have been considering the move ever since...