Word: mazda
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Dates: during 1930-1939
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...world as almost phenomenal. . . . This is why we have this time established, in our office, this sort of machinery under the style of the Trade Mediation Department. ... If interested in the trade with Japan, you are solicited." Advertised products include apparently exact Japanese copies of Eastman Kodaks, Thermos Bottles, Mazda Lamps. But Osaka's ingenious K. Mori & Co. have thought of something smarter than just aping a Waterman Pen. Proudly their advertisement touts...
...potent competitors-Thomas Roerty Shipp in Washington; Carl Byoir, and, most artful of all, Edward L. Bernays. It was bustling "Eddie" Bernays who got the Edison Mazda lamp put on a special postage stamp for the 50th anniversary of the electric light. Also he conceived the soap-sculpture fad for Procter & Gamble; and promoted "big breakfast" propaganda to boost bacon for Beech-Nut Packing Co. But no competitor can approach Ivy Lee in wealth and social stature. His friends are Rockefellers, Mackays, Guggenheims, John William Davis, the late Senator Dwight Morrow. His daughter Alice was presented at Court. He lives...
...General Electric bulb, also intended chiefly for highways, is equipped with a reflector resembling a "floppy bonnet" to concentrate the light downward, prevent it from being diffused in all directions. It consumes between 80 and 90 watts; its light output is equivalent to that of a Mazda lamp consuming 215 watts...
...International General Electric Co.'s Mazda lamp patents expired in Japan. Japanese manufacturers jumped at the chance, flooded not only their own country with cheap bulbs but in 1932 dumped 113,000,000 Japanese light bulbs, selling at 5? and 10?, in the U. S. International General Electric of Japan, a U. S. subsidiary, applied immediately for new patents. Word leaked from the Japanese patent office last week that it would probably be granted. Hence the mass meeting. Though there are probably not 1,000 Jews in all Japan, 2,500 solemn-spectacled Japanese trooped to a hall, heard...
...converting sewage into methane gas to provide the house's light and power. Air will be conditioned, making bedclothes unnecessary. All machinery will fit into the central duraluminum mast. The bed pneumatic, the closets full of revolving shelves, the walls transparent but windowless, the cooking done by vacuum mazda units, dishwashing and laundry done mechanically in three minutes, all doors opening at the wave of a hand before photoelectric cells, the dymaxion house tries to do everything directly and independently. It can be planted anywhere, regardless of water, sewage, gas or electricity supply lines...