Word: mazda
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Dates: during 1980-1989
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Almost everything the company produces these days seems to fly out of showrooms. The latest Ford model is a hot two- door hatchback called the Probe, which was designed and developed in a joint project with Mazda. -- Lee Iacocca sounds off in his second book, Talking Straight. -- A mess of misleading economic indicators fluctuate wildly and go through repeated revisions...
...Taurus. For a base price of $10,459, the Probe offers front- wheel drive, a zippy but economical four-cylinder engine and the sleek, aerodynamic look of a European or Japanese import. That should not be surprising, because Ford designed and developed the Probe in a joint project with Mazda, the Japanese company in which Ford owns a 25% interest. Mazda's plant in Flat Rock, Mich., will be turning out 600 Probes a day by September. All the cars that can be produced through next October have already been sold to dealers. The product seems to be attracting young...
...Tempo, the Topaz and the European Sierra model. At the same time, a team at Ford headquarters in Dearborn, Mich., is working on platforms for a new generation to replace the midsize Taurus and Sable and the European Scorpio. A Ford design center in Hiroshima is working with Mazda to develop a replacement for the subcompact Escort, while a plant in Melbourne, Australia, is building the two-seater Capri sports...
...pitch may be skewed, but the viewer gets the message: something new and strange is happening to the way cars are steered. Like so many technological advances these days, this one was made in Japan. Honda and Mazda began showing 1988 models with four-wheel steering in U.S. showrooms in September, and san and Mitsubishi are expected to follow quickly. Detroit's carmakers say they are still studying what is turning out to be the most talked about automotive innovation of the year...
Autoworkers cheered ten years ago, when the first Volkswagen Rabbit hopped off the assembly line in Westmoreland County, Pa. It was the start of a new breed: a foreign brand built on U.S. soil by American workers. The plant's initial success helped inspire Honda, Toyota, Nissan and Mazda to open U.S. plants of their own. But last week the pioneering VW plant came to grief, a victim of growing competition in the American market. Volkswagen, whose U.S. sales have plunged from 162,005 autos in 1981 to 73,920 last year, said it would halt production at the Westmoreland...