Word: mazda
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Dates: during 1980-1989
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Toyota, Japan's leading auto producer, is the fourth Japanese carmaker to begin building some of its autos in the U.S. Honda paved the way in November 1982, when it opened a plant in Marysville, Ohio. Nissan started manufacturing cars in Smyrna, Tenn., this year, and Mazda is scheduled to open a plant in Flat Rock, Mich., in 1987. By 1989 Japanese companies are expected to be producing some 1 million cars a year in the U.S. The four American carmakers will turn out 7.9 million autos this year...
...whatever they wanted to in our light-truck plants." Now the Japanese are pushing to improve sales through low prices. Though they face a 25% import duty imposed in 1980, they are unfettered by the quotas that restrict the number of cars they can export to the U.S. A Mazda Sundowner B-2000 can be bought for $5,795. The lowest-cost American-made pickup is the Chevrolet...
...Mazda Motor of Hiroshima, well known for the rotary engine that is the soul of its spirited RX-7 sports car, is joining Japan's automotive invasion of the U.S. Mazda announced last week that it would start producing cars in Michigan in 1987, bringing to four the number of Japanese automakers manufacturing in the U.S. Honda has a plant in Marysville, Ohio; Nissan has one in Smyrna, Tenn., and Toyota will begin producing cars this month in a venture with General Motors in Fremont, Calif. Mazda plans to construct a $450 million assembly plant near a Ford foundry...
...Mazda's U.S. venture will bring it closer to Ford, which already owns 25% of the company. The Mazda GLC sedan is marketed by Ford in Australia and New Zealand as the Laser. The proposed Michigan plant will probably put 3,500 people to work in an area of high unemployment. By the end of 1988, the factory could be turning out vehicles at the rate of 240,000 annually. Ford is expected to buy some of the cars and may put the Mustang name plate on them. Fast-growing Mazda has been crimped by import restraints that limit...
...cost is $23. U.S. automakers have chosen two main solutions to meet the Japanese challenge: construction abroad and automation at home. By 1990 GM expects to be building 500,000 small cars overseas for import to the U.S. Ford is constructing a plant in Mexico with Japan's Mazda, and both Ford and Chrysler are holding talks with Korean manufacturers about building more cars there. A confidential GM study, obtained by the union earlier this year, showed that the company could cut its work force in the U.S. by as many as 100,000 over the next two years...