Word: mazda
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Dates: during 1980-1989
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...produced in 1981, the 15 largest vehicle manufacturers in the world are: GM, 6,240,380; Ford, 3,730,319; Toyota, 3,220,418; Nissan, 3,100,968; Volkswagen-Audi, 2,210,666; Renault, 1,810,365; Peugeot-Citroen-Talbot, 1,593,943; Fiat, 1,209,819; Toyo Kogyo (Mazda), 1,176,608; Mitsubishi, 1,094,793; Honda, 1,008,927; Chrysler, 1,002,464; Lada (U.S.S.R.), 830,000; Daimler-Benz, 712,315; Suzuki...
...years, it confidently expected to be able to sell Rabbits until 1990. But competitors were quick to copy the Rabbit's front-wheel design and efficient use of interior space. Today's car buyers can choose from a number of similar-looking makes, including the Mazda GLC, which sells for $5,295,'and Chrysler's $5,840 Plymouth Horizon and Dodge Omni. Those base prices are well below the $6,290 for the standard Rabbit. In a desperation move last May, Volkswagen cut the sticker price of the Rabbit by up to $625. Not only...
...might have been a little stronger, despite the cost, if the car had not been so long getting to market. In the mid-1970s when the DMC-12 began taking shape in De Lorean's mind, there was nothing quite like it on the road. But by 1981 Mazda, Porsche and Datsun had competitive cars on the market, and the DMC-12 found itself in a rigorous grille-to-grille battle. De Lorean's sense that he could not fail compounded the problems. His own market research showed that perhaps 12,000 DMC-12s, at most, could...
Your article on the Toyo Kogyo Co. [April 26] states that the Mazda GLC is the world's third bestselling model, behind the Toyota Corolla and the Volkswagen Rabbit. You have been misinformed. Ford's Escort is the bestselling car in the world. Estimates for 1981 show Ford Escort at 823,000, the VW Rabbit at 759,000 and the Toyota Corolla...
Toyo Kogyo's road back from disaster started with an appeal to its workers. President Yoshiki Yamasaki asked the company union for permission to shift nearly 5,000 blue-and white-collar workers into sales jobs. Engineers, designers and factory hands were soon manning Mazda showrooms at 110 locations around Japan. Said one union leader of the arrangement: "It was a matter of whether Toyo Kogyo would live or die. We would be jobless if it died." The unions also allowed attrition to slash Toyo's payroll from 37,000 employees in 1973 to 28,000 today...