Word: mazda
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Dates: during 1980-1989
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...patriotic as I am. And like you, I believe in free trade: you should buy whatever damn car you please. (And, yes, I know your Japanese car may have been built here, and that your Miata, built over there, is part American because Ford owns 25% of Mazda...
...Love your car!" The young woman, who is quite pretty, has skipped across the main street of my New Hampshire town to say this. "Thanks," I tell her modestly, wondering if it would be all right to twirl my mustache. I borrowed this Mazda MX-5 Miata three days ago. People edge away when I park my usual vehicle, a large black four-wheel-drive Ford plow truck with red pinstriping and air horns. But the Miata gets passersby smiling and talking: teenagers, old couples, a fellow dressed in muscles and a camouflage shirt at a tire store, bicyclists...
Since the downturn began, Japanese manufacturers have made even greater inroads than in healthy times. Honda, Toyota, Nissan and Mazda posted higher sales and gains in U.S. market share in the first half of 1989, largely at the expense of European imports, Chrysler and GM. Of the Big Three, only Ford managed to raise its market share, because its sales slump has been smaller than that of its rivals...
...Mazda, which is building the Miata in a plant in Hiroshima, plans to sell about 20,000 of the cars in the U.S. during 1989 and 40,000 next year. That is only a small portion of the 10 million-car U.S. market, but the Miata represents another little dent in Detroit's battered pride...
...With their strong thirst for information from other nations and a growing need to disseminate their documents around the world, the Japanese urgently require computers that can translate. A few machines, such as the Toshiba model and Fujitsu's Atlas system, are already in operation, helping Japanese companies like Mazda translate technical material. A powerful computer called SHALT, designed by IBM Japan, is being used extensively for in-house translations. In 1988 SHALT converted four IBM manuals from English into Japanese. This year the target is 20 to 30. Predicts Kiyotaka Yasui, manager of the language and image- technology section...