Word: mazda
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Dates: during 2000-2009
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...Motor is in much better shape than GM, in part because it is smaller by about one-third in the U.S. While GM is awash in red ink, Ford Motor overall is still profitable, thanks to trucks like the F-150 and its finance and global business, which includes Mazda, Volvo and Land Rover. (Another brand, Jaguar, is losing money.) On the cost side, the U.S. carmakers are dragged down by the huge burden of benefits for retired workers, such as health care, which account for $930 of the cost of each of GM's vehicles, $560 of Ford...
...Ford deliberately chose executives who have either come from other companies or spent time at divisions overseas, where they developed fresh perspectives. Fields, a baby-faced former sales and marketing guy with a smooth, confident touch, returned to Detroit in September after 10 years overseas, where he turned around Mazda in a difficult Japanese environment and then took on troubles at Ford in Europe, which is now profitable. "[Ford] has given me and my management team [the leeway] to turn the ship around," says Fields. "But he expects us to deliver--and told us that." Anne Stevens, who heads manufacturing...
...cavernous ceilings and multiple levels allowed some of this intimate power to escape up to the rafters, rendering some songs, especially anxiously sparse songs like “The Infinite Pet,” a little less soulful than they seem from within the cab of a 1992 Mazda pickup. This was no fault of Spoon’s, and they certainly managed to convey a great deal of their enjoyment to the audience. Turning around often to smile and communicate with Eno, the band members operated as a well-oiled machine, cohesive in the way bands that lack extravagant...
...niftiest new hybrids is from Mazda, the Premacy Hydrogen RE Hybrid concept car. This "tribrid" has three energy sources--gasoline, electricity and hydrogen. The main combustion engine can burn either gasoline or hydrogen, which is fed to the engine from a tank in the trunk. The driver can change between the two by hitting a switch next to the steering wheel. Hydrogen as a fuel burns like gasoline, but it's about 10% more efficient, and emits only water. Throw in the hybrid function (an electric motor) and fuel efficiency rises again. Mazda hopes to have the car available...
...anyone harboredany doubts thathybrid cars arehot, last week the 2005 Tokyo Motor Show put them to rest. Carmakers practically ran over one another promoting their versions in attempts to catch up with Honda and Toyota, the technology's pioneers. Companies such as Mercedes-Benz, BMW, Mazda, Mitsubishi, GM, Volkswagen and Porsche showed new models or talked about plans to sell them by the end of the decade at the latest. On display were not only regular hybrids, the kind powered by gasoline engines mated to electric motors, but also variations adding hydrogen...