Word: mazda
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Dates: during 2000-2009
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...sedans with large engines. Test-driving drab cars like the Nissan Sentra left her underwhelmed. Then she spotted the Mazda3, a sporty four-cylinder hatchback launched in 2003. You might think of hatchbacks as wheezy econoboxes from the 1970s. But Dekat, 22, a loan processor from Dallas, liked the Mazda's svelte style and pep; she pictured herself blasting U2 out the windows and impressing her friends. "I fell in love with it at first sight," she says...
...speaking to the group in a somber, authoritative tone, insisting they let us go. A furious curbside debate flared. My escort continued to plead, dropping the names of high-level insurgent leaders. After what seemed like an eternity, the insurgents relented. They pushed me back into our Mazda sedan and ordered us to leave. We were lucky. The fighters included Iraqis, Syrians and Jordanians. They were members of Attawhid wal Jihad (Unity and Holy War), a militant group loyal to Abu Mousab al-Zarqawi, the most wanted terrorist in Iraq. The group's black flags flutter from the palm trees...
...city is also a favored refuge of Wa and Chinese drug traffickers, who cruise the city's free-for-all intersections in dark-windowed late-model Land Cruisers and Pajeros. Like native Mandalayans, I negotiated the streets by bicycle or trishaw, or else flagged down a 40-year-old Mazda B600 taxi, Burma's answer to the Trabant. Exploring the pot-holed backstreets, I came across extravagant faux-classical mansions towering over otherwise destitute neighborhoods where poor sanitation feeds regular outbreaks of cholera and pariah dogs nose through uncollected rubbish. In Burma, it seems, there are only two kinds...
...sold as well in Europe (though that's changing). But the Golf V and its variants are facing a tougher European marketplace. The Golf will take on a new Opel Astra, which launches early next year, and faces formidable foes in the Peugeot 307, Renault Mégane and Mazda's upcoming Mazda3. Analysts say the Golf already loses sales to other VW brethren, such as the Audi A3 and models from Skoda and Seat. Japanese and Korean automakers are cutting into VW's core segment: compacts. In a European market down 1.5% this year, Honda's sales...
...million before tax in the second quarter to June. Workers at Genk last week staged two 24-hour strikes at the plant, which makes the Mondeo sedan and Transit minivan; they're threatening more stoppages. It's a baptism by fire for Lewis Booth, 54, the former head of Mazda who took over at Ford of Europe in August. "The automotive market in Europe has deteriorated dramatically since only a year ago," he says. The risk for Ford is that if it can't get the Belgian unrest under control, it could spill over and impact its production elsewhere...