Word: mazda
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...face of such competition, the Big Three now have plans to do some marketing of their own. Ford is the most ambitious, aiming to capture 5% of the Japanese market by the end of the decade by importing 100,000 cars and manufacturing 100,000 more in Mazda's factories in Japan. (Ford is Mazda's main shareholder, with a 24.5% stake.) Konen Suzuki, who became president of Ford Japan after spending 29 years at Toyota, has launched Detroit's first TV campaign in Japan, in which local Ford owners proudly tell the camera, "This is my first Ford." Most...
Crowds gathered around popular sports cars such as the Mazda RX7, the new Toyota Supra, the Nissan 300ZX, and the Pontiac Trans...
...Wednesday Biehl was preparing to leave Cape Town. She was to fly back to Stanford on Friday to begin doctoral studies. As she had done for months, Biehl offered some fellow students a lift back to their homes in the black townships. They piled into Biehl's mustard-colored Mazda, the one with the bumper sticker reading OUR LAND NEEDS PEACE. Around 5 p.m., as she drove into the township of Guguletu, a group of teenagers hurled stones at the car. Trapped behind another vehicle, Biehl was a sitting target for the brick that shattered her windshield...
...industry accounts for 10% of Japan's overall economy; thus its falling fortunes are a major factor in a deepening recession. Domestic car and truck sales are down 13% from the 1990 peak of 7.7 ( million vehicles, and profits for the five biggest carmakers -- Toyota, Nissan, Honda, Mitsubishi and Mazda -- are off about 64% from the same year. Some of the smaller companies, like Isuzu, have been in the red for two years and may soon be joined by the likes of Nissan and Mazda...
...than just the powers of reason and persuasion on their side. Almost simultaneously, a congressional committee in Washington was considering new production limits on Japanese cars, including even those manufactured in the U.S. More stunning to the Japanese, the Commerce Department ruled for the first time that Toyota and Mazda were illegally "dumping" minivans in the U.S. market. The Big Three American executives brushed aside the timing of these public actions as "only coincidental...