Word: mazda
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...suitcase auto," which will be on display this week at New York's auto show, takes about one minute to assemble. But is not intended for mass production. "We were just giving our engineers a blank sheet of paper to see what they could come up with," says Mazda representative Tom McDonald. Too bad: just imagine put-putting to the airport and stowing your car in the luggage rack...
Surrounded by all the recent flag-waving "Buy American" sales promotions, Japanese automaker Mazda might be experiencing something of an identity crisis. At the Chicago Auto Show this week, Mazda's U.S. subsidiary introduced a redesigned midsize 626 sedan...
...wasn't the 626's smart looks that drew attention so much as it was the new automobile's parenthood. The 626 may well become the first U.S. import brand to qualify under Environmental Protection Agency standards as an "American" product. Not only will U.S. workers at Mazda's Flat Rock, Mich., plant assemble the automobile, but 75% of its total content will be American-made...
...Mazda's marketing managers say they have no plans to exploit the 626's new citizenship status. Still, being a naturalized American with Japanese parents can have its complications. After the recent ridicule of U.S. workers by Japanese politicians, Mazda's Flat Rock president, Masahiro Uchida, sent around a note of apology to his American workers. "It was embarrassing," he said last week. "It was not helpful...
...week to limit U.S. sales of Japanese cars and trucks to 2.5 million, a cut of more than one-third from current levels. A few days later Japan suffered another blow when the Commerce Department indicated it would impose penalty duties on minivans sold in the U.S. by Toyota, Mazda and other Japanese automakers after ruling that the companies were "dumping" the vehicles in the U.S. at artificially low prices...