Word: mazda
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...fans are devastated. Their top scoring ace, GARY LINEKER, is moving to the Grampus Eight club of Nagoya, Japan, in a deal worth nearly $9 million. Japan, where professional soccer will get under way in 1993, wants to become a global force in the sport. Such companies as Matsushita, Mazda and Toyota, which have invested in soccer teams, are luring world-class players to kick-start the action...
Regional individuality has vanished, replaced by a homogenized, spaceless, timeless world where, in the words of the Mazda Miata commercial, "Blue jeans and white T-shirts were...
...when freshman hopeful Erica deLone fell to Julie Shiflet, 6-2, 2-6, 4-6. These two have played each other many times dating back to 1983. DeLone and Shiflet, both ranked among the top 200 on the Pro Tour, last met this summer in San Diego at the Mazda Tennis Classic. DeLone won that...
...studios are small, usually consisting of 10 to 20 designers, most of them American (10 of 13 at Mazda, all 20 at Mitsubishi). Because their headquarters are thousands of miles away, the designers stationed in California exist in splendid -- and creatively productive -- isolation, relatively free from the kill-joy scrutiny of bean counters, marketing drones and engineers. "After a year in the U.S.," says Gerhard Steinle, chief of the Mercedes studio, "I see how important it is to be away from the factory...
...interned at General Motors in Detroit before coming to work for Toyota in Newport Beach. He found the GM experience "kind of stuffy. Everyone was divided into units for different aspects of design. Here we can sit down and talk about a project from ground up." Jack Stavana, Mazda's director of product planning and research who masterminded the marketing of the Miata, agrees. "Frankly," says Stavana, who worked for Chrysler for five years, "I needed to get out of Detroit, because there weren't fresh ideas there. We start with a fresh sheet of paper...