Word: mazda
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...court, if somebody wants to buy him a car, let him have it." Hudson always hoped to share his good fortune with his family. "Me being a star, I thought my mother deserved a Mercedes." While in school, Hudson said, he had a private apartment and drove a Mazda RX7. How did he afford it? "Easy," he says. Hudson, 25, played basketball for a time overseas. Today he wears $450 amber-tinted sunglasses and a diamond stud in his left ear. He still talks about making the N.B.A., but a knee injury he suffered in college makes that a long...
Almost everything the company produces these days seems to fly out of showrooms. The latest Ford model is a hot two- door hatchback called the Probe, which was designed and developed in a joint project with Mazda. -- Lee Iacocca sounds off in his second book, Talking Straight. -- A mess of misleading economic indicators fluctuate wildly and go through repeated revisions...
...Taurus. For a base price of $10,459, the Probe offers front- wheel drive, a zippy but economical four-cylinder engine and the sleek, aerodynamic look of a European or Japanese import. That should not be surprising, because Ford designed and developed the Probe in a joint project with Mazda, the Japanese company in which Ford owns a 25% interest. Mazda's plant in Flat Rock, Mich., will be turning out 600 Probes a day by September. All the cars that can be produced through next October have already been sold to dealers. The product seems to be attracting young...
...Tempo, the Topaz and the European Sierra model. At the same time, a team at Ford headquarters in Dearborn, Mich., is working on platforms for a new generation to replace the midsize Taurus and Sable and the European Scorpio. A Ford design center in Hiroshima is working with Mazda to develop a replacement for the subcompact Escort, while a plant in Melbourne, Australia, is building the two-seater Capri sports...
...savviest parts of Ford's strategy is its alliance with Mazda. Instead of continuing to engineer its own small cars, Ford decided to rely on an acknowledged expert. Each partner brings strengths to the collaboration: in general Ford provides the styling while Mazda supplies engineering and manufacturing expertise. The first Mazda-engineered Ford, an $8,500 compact called the Mercury Tracer, appeared in March 1987 and was followed two months later by the two-door Festiva subcompact ($5,900). Last year cars that Mazda helped develop accounted for 3% of Ford's sales, and that percentage will rise substantially with...