Word: mazda
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...pitch may be skewed, but the viewer gets the message: something new and strange is happening to the way cars are steered. Like so many technological advances these days, this one was made in Japan. Honda and Mazda began showing 1988 models with four-wheel steering in U.S. showrooms in September, and san and Mitsubishi are expected to follow quickly. Detroit's carmakers say they are still studying what is turning out to be the most talked about automotive innovation of the year...
Autoworkers cheered ten years ago, when the first Volkswagen Rabbit hopped off the assembly line in Westmoreland County, Pa. It was the start of a new breed: a foreign brand built on U.S. soil by American workers. The plant's initial success helped inspire Honda, Toyota, Nissan and Mazda to open U.S. plants of their own. But last week the pioneering VW plant came to grief, a victim of growing competition in the American market. Volkswagen, whose U.S. sales have plunged from 162,005 autos in 1981 to 73,920 last year, said it would halt production at the Westmoreland...
...adjustment has not been easy. In such basic industries as shipbuilding, textiles and small electronics, Japan began losing customers to South Korea, Taiwan, Hong Kong and Singapore. Many Japanese firms had to cut production and sacrifice profits to remain competitive. Mazda, for example, saw its net earnings drop 77% in the six months ending April 30, compared with the same period a year earlier, as it struggled to keep its car prices down...
...right and left, just like front wheels. Four-wheel steering, or 4WS, first appeared in Japan two years ago on Nissan's high-performance Skyline autos. Now an advanced version of 4WS is being offered to Japanese car buyers, by Honda on its latest Prelude two-door and by Mazda on its luxury Capella...
Nissan charges about $350 for 4WS in Japan, while Mazda demands a daunting $1,000. Mazda intends to export its 4WS Capella to the U.S. and Europe next year...