Word: mazda
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...overhead, Ford has become increasingly reliant on foreign partners and subsidiaries for supplies of everything from parts to design ideas. Ford encourages its allied companies to specialize, thus creating "centers of excellence" instead of duplicating the same skills in each location. For example, Ford has engaged Japan's Mazda to design the 1988 successor to the Mercury Lynx subcompact...
...currency change and past protectionism have spurred the explosive growth of Japanese manufacturing facilities on U.S. soil. Honda and Nissan operate plants in Ohio and Tennessee, respectively, that together produce 560,000 vehicles annually. They will soon be followed by Mazda (Michigan), Toyota (Kentucky) and a joint venture, location to be announced, between Fuji Heavy Industries (Subaru) and Isuzu...
...with the Japanese in their new enterprises. This fall, as Toyota starts annual production of 50,000 of its peppy Corolla FX-16 at a joint- venture plant in Fremont, Calif., it is also assembling 200,000 Chevy Novas for GM. Ford, which since 1979 has owned 25% of Mazda, has agreed to buy up to 50% of the output of that company's Michigan plant, to be sold as part of the Mustang series. Chrysler and Mitsubishi have a joint project known as Diamond Star, which will begin building cars in Bloomington, Ill., by late...
Although Zimbabwe is deeply in debt, it put on a flashy show for its visitors. Many of the 2,000 delegates were put up in houses and apartments especially constructed for the conference, while others lived in the homes of wealthy Zimbabwe whites. Fleets of Mazda, Peugeot and Ford cars were rushed off local assembly lines for the visitors. Zimbabwe officials were embarrassed, though, to admit that many of the goods to run the conference, ranging from jet fuel to computer printouts, had to come from neighboring South Africa, a country whose racial policies were roundly and regularly condemned...
...sells when you're trying to get an ad to cut through the clutter." To keep viewers from wandering into the kitchen during the station break, many businesses are relying on skits that might have been staged by a bunch of sixth-graders. An ad for Bobby Gray Volkswagen-Mazda in Jackson, Miss., features nine car salesmen in matching sweatshirts, khaki pants and tennis shoes who stage an arrhythmic song-and-dance routine in the middle of an empty football stadium. While three of the performers pound out a funky beat on keyboard, drums and guitar, the other...