Word: mazda
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Landing a job at the new Mazda auto plant in Flat Rock, Mich., will be something like getting into an Ivy League college, only tougher. About 130,000 workers have applied for 3,100 production slots at the Japanese company's first U.S. factory, which will open in 1987. Applicants first had to present their qualifications by mail. Selected job seekers will now undergo in person an unusually exhaustive battery of tests that will rate their reading, verbal, mechanical and problem-solving skills. They will also be tested for the presence of drugs in their systems...
Personality will be important too. Says Mazda Spokesman James Gill: "We'll be looking for evidence of an individual's ability to participate in a team environment." So far, Mazda has said nothing about testing applicants' ability to sing the company song...
Toyota, Japan's leading auto producer, is the fourth Japanese carmaker to begin building some of its autos in the U.S. Honda paved the way in November 1982, when it opened a plant in Marysville, Ohio. Nissan started manufacturing cars in Smyrna, Tenn., this year, and Mazda is scheduled to open a plant in Flat Rock, Mich., in 1987. By 1989 Japanese companies are expected to be producing some 1 million cars a year in the U.S. The four American carmakers will turn out 7.9 million autos this year...
...whatever they wanted to in our light-truck plants." Now the Japanese are pushing to improve sales through low prices. Though they face a 25% import duty imposed in 1980, they are unfettered by the quotas that restrict the number of cars they can export to the U.S. A Mazda Sundowner B-2000 can be bought for $5,795. The lowest-cost American-made pickup is the Chevrolet...
...Mazda's U.S. venture will bring it closer to Ford, which already owns 25% of the company. The Mazda GLC sedan is marketed by Ford in Australia and New Zealand as the Laser. The proposed Michigan plant will probably put 3,500 people to work in an area of high unemployment. By the end of 1988, the factory could be turning out vehicles at the rate of 240,000 annually. Ford is expected to buy some of the cars and may put the Mustang name plate on them. Fast-growing Mazda has been crimped by import restraints that limit...