Word: mazda
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Perhaps the most intriguing car at the show was the MX-02, Mazda's prototype family car of the 1990s. When the driver punches in the right combination, the door opens, and the seat, mirrors and steering wheel automatically adjust to his preprogrammed requirements. The car also has a four-wheel steering system that will move the computer-controlled rear wheels sideways for easy parking and allow for more comfort in cornering...
...company has jumped from a 7.4% share of the market in 1979 to 10.4% at present. This month it brought out its Chrysler Laser XE ($10,960)-Dodge Daytona sports cars, developed at a cost of $270 million to compete with classy imports like the Toyota Supra and the Mazda RX7. Early next year the company will begin full production of the first U.S.-made minivan. The front-wheel-drive vehicle, developed by Chrysler at a cost of $600 million, will sell for about $9,000, has room for seven passengers and fits into a standard garage...
...produced in 1981, the 15 largest vehicle manufacturers in the world are: GM, 6,240,380; Ford, 3,730,319; Toyota, 3,220,418; Nissan, 3,100,968; Volkswagen-Audi, 2,210,666; Renault, 1,810,365; Peugeot-Citroen-Talbot, 1,593,943; Fiat, 1,209,819; Toyo Kogyo (Mazda), 1,176,608; Mitsubishi, 1,094,793; Honda, 1,008,927; Chrysler, 1,002,464; Lada (U.S.S.R.), 830,000; Daimler-Benz, 712,315; Suzuki...
...years, it confidently expected to be able to sell Rabbits until 1990. But competitors were quick to copy the Rabbit's front-wheel design and efficient use of interior space. Today's car buyers can choose from a number of similar-looking makes, including the Mazda GLC, which sells for $5,295,'and Chrysler's $5,840 Plymouth Horizon and Dodge Omni. Those base prices are well below the $6,290 for the standard Rabbit. In a desperation move last May, Volkswagen cut the sticker price of the Rabbit by up to $625. Not only...
...might have been a little stronger, despite the cost, if the car had not been so long getting to market. In the mid-1970s when the DMC-12 began taking shape in De Lorean's mind, there was nothing quite like it on the road. But by 1981 Mazda, Porsche and Datsun had competitive cars on the market, and the DMC-12 found itself in a rigorous grille-to-grille battle. De Lorean's sense that he could not fail compounded the problems. His own market research showed that perhaps 12,000 DMC-12s, at most, could...