Word: mazda
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...Zoroastrians, followers of a myth-enshrouded religious prophet named Zoroaster who lived some six centuries before Christ. Zoroaster's exact teaching is obscure but, as passed down by the Parsis, it is basically a vision of life as conflict between a spirit of goodness and light-Ahura Mazda -and a spirit of evil and darkness-Ahriman. The Parsis worship Ahura Mazda in the form of fire, one of three sacred elements. Because the earth is also sacred (as is water), they choose to bury only the bones of their dead-after the flesh has been stripped away...
...mount−the once huge gap between U.S. and other countries' wages has narrowed. Other foreign automakers are only a few steps behind Volvo. Last week Volkswagen officials acknowledged that they are studying the feasibility of a U.S. assembly plant, and big Japanese builders like Datsun and Mazda are also reported to be interested...
...song from the Miller beer commercial, If You've Got the Time, has been adapted as a single by Red Steagall. Sammi Smith has recorded the Bell System's Call Me. Inspired by the Mazda car commercial, the Hummers have done Old Betsy Goes Boing, Boing...
Brown banned dealers who wanted Mazda only as a second or third line. About 70% of Mazda's dealers own another auto agency, but they are required to set up an entirely separate operation handling Mazdas exclusively. Service men are required to spend several days attending one of Mazda's six maintenance schools as well they should. Until many more rotaries are on the road, the only reliable place to get a Mazda fixed is at a dealer...
Fast Pickup. There are a few other drawbacks. The bestselling RX3 five-passenger station wagon is not exactly oversized for its price ($3,700, with automatic shift, air conditioning and radio). Mazda's engine and complex emissions system, though admirably low-polluting, tend to develop a popping effect unless points, plugs and carburetor are meticulously tuned. Nearly all Mazda drivers find that gas consumption is about 10% higher than for comparably sized cars; the Mazda drinks a quart of oil every 1,500 miles. Still, the car has a lot of selling points, including a fast pickup that carries...