Word: mazda
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...boomlet has been helped along considerably by the reception given to the first rotary-powered car available in the U.S., Japan's smooth-riding and exceptionally zippy Mazda (TIME, April 5, 1971). Some 20,000 Mazdas were sold last year, even though the car has been made available in only 20 states. Mazda already ranks as the seventh biggest-selling import. Toyo Kogyo, the manufacturer, has received no fewer than 2,300 applications for some 100 Eastern and Midwestern dealerships that will be awarded this summer and fall...
...recently surprised other manufacturers by saying that they have "a fairly bright outlook" about meeting federal emissions standards for '75 and '76 models. U.S. automakers have flatly said that those rules, which would reduce by 90% the pollutants spewed out by a 1970 car, are impossibly strict. Mazda's equanimity was apparently based on the fact that Wankel engines operate at temperatures about 10% lower than standard internal-combustion engines do and thus produce fewer oxides of nitrogen, the primary target of the emission standards for the mid-1970s...
...cast-iron tip used in German models. The original Wankel engines belched clouds of smoke, so Toyo Kogyo built a 40-lb. "thermal-reactor" afterburner to oxidize the exhaust and attached a dozen more antipollution devices to the engine. As a result, says Jiro Morikawa. president of Mazda Motors of America, the Japanese Wankel can be easily modified to meet the U.S.'s strict 1975 standards for auto pollution, even if conventional European and U.S. piston engines cannot...
Toyo Kogyo started commercial production of Wankel-powered autos in 1967, and last year turned out 66,000 of them-more than twice as many as Audi NSU has built since the engine was invented. Only 1,360 rotary-engined Mazdas have been sold in the U.S. so far, but the company expects to snare 10,000 U.S. customers this year. Though the interiors seem cramped, the Mazdas are not cheap: $2,495 for the R-100 and $2,800 for the larger, more powerful RX-2. Their appeal lies in jackrabbit speed and smooth riding. The Mazda can accelerate...
...from Hollywood. Like the High Lama in Lost Horizon, Widmark and Horne seem at once endlessly old and miraculously preserved, as if they were waiting for a revelation. Death of a Gunfighter is not it. In a town settling into the 20th century, stallions mix with horseless carriages and Mazda bulbs compete with gaslight. The contrast of periods is minor compared with the clutch of anachronisms offered by the script. Among them: police brutality, strained race relations, the lowly role of the Jew in society, adolescent sex, and finally the message, delivered by the county sheriff: "Frank Patch is your...