Word: mazda
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...converting sewage into methane gas to provide the house's light and power. Air will be conditioned, making bedclothes unnecessary. All machinery will fit into the central duraluminum mast. The bed pneumatic, the closets full of revolving shelves, the walls transparent but windowless, the cooking done by vacuum mazda units, dishwashing and laundry done mechanically in three minutes, all doors opening at the wave of a hand before photoelectric cells, the dymaxion house tries to do everything directly and independently. It can be planted anywhere, regardless of water, sewage, gas or electricity supply lines...
...filament. When the electric switch is turned, current heats the filament to incandescence. The heat vaporizes the mercury. The mercury vapor diffuses between the electrodes and permits the current to jump across as a brilliant mercury arc. The combined light of arc, electrodes and filament appears much whiter than Mazda "daylight" bulbs. It produces 40 times as much humanly beneficial ultraviolet radiation as does the midday midsummer sun of equal intensity...
Trixie Friganza, a survival of the age which the Almanac lampoons, floats laughably about the stage, an hilarious Zeppelin brightened with a Mazda smile. "How is my dear old mother tonight?" someone asks her. "Lousy," she replies. Fred Keating, a magician by trade, stuffs birds down his shirt front in a highly invisible manner while acting as master of the rakish ceremonies. Noel Coward, Peter Arno, John McGowan and most admirably Rube Goldberg are implicated in suitable capacities, as is the author of a song called, "I May be Wrong." Credit for the rest of the Almanac's sophisticated...
...electro-physicists this title was a great deal more significant than it would have sounded to laymen. It meant that Dr. Coolidge-the man who, besides his X-ray work, first learned to make brittle tungsten ductile and so suitable for electric light bulbs ("Mazda") of low price and long life-that this man of results had been exploring a field discovered 50 years ago by Sir William Crookes of England and only faintly understood ever since...
...lamps 25 years ago and took them into the National Electric Light Association; developed Nela Park, Cleveland, into the "University of Light" whose diplomas are esteemed far and wide; instituted a sales system which puts dealers into such eager competition that they are practically rationed with lamps; made MAZDA a household word...